Where Google Ads Will Go Next?
Where Google Ads Will Go Next? Look for display ads sold by impression to make their way into all those free services Google has been rolling out. In its quarterly conference call yesterday, there were hints that sponsored listings and AdWords might be leaving money on the table. As BuyGoogle noted, no one is paying much attention to an interesting piece of information. In the Q&A, Anthony Noto of Goldman Sachs asked about unspent ad budgets. According to Noto, there might be as much as $3 billion that advertisers had put into the system to pay for clicks that never came. Jonathan Rosenberg, Google’s senior vice president of product management, first said that advertisers typically put in more money than they intended to spend, to ensure their campaigns always ran. Then, he admitted that ads might not be performing as well as they could. “Certainly, one is to expand the scope of the network and the reach of our sites. But probably the foremost significant opportunity is si...